Are you ready to scale your business fast? Google Ads can help.
Google Ads allows businesses to pay for the right to feature at the top of the rankings and it has become a huge part of the toolkit of most marketers, these days it accounts for about one third of global advertising revenue.
Our Google Ads processes
A successful Google Ads campaign can totally transform your business. With Google Ads you can reach ideal clients and customers based on the keywords they are using and the location in which they are based. Google Ads can help your business be far more efficient and data-driven in its marketing approach.
01
For any new client we need to first understand your business and what your campaign objectives, budget and focus is going to be.
We do this by sitting down with you (either in person or online) and working through how we can best deliver a campaign that delivers a strong return on investment.
02
Once we are in alignment with the campaign objectives, we will go ahead and build the Google Ads campaign.
We’ll take care of everything from the structuring of your account to creating the campaign, ad groups, ads and keyword selection. With a team of developers, we can even manage any necessary website changes.
03
Any Google Ads campaign that we run is a team effort, a collaboration.
We report monthly to detail the results of your campaign. And we work hard with you to align the campaign with your business objectives. As your business evolves so should your campaign, and that’s why we welcome regular catch ups with all clients.
04
Google Ads is not something you can set and forget. Instead, you need to continuously refine your campaign, not only tweaking and testing the current campaign, but also trialing new ones.
Regular optimisation of your campaigns is the best chance of maximising your return-on-ad-spend (ROAS).
Since we first opened our doors in 2013, Heart Digital has worked with literally hundreds of businesses across
Australia and overseas. Some of these clients we have teamed up with for as long as ten years.
Google Ads works on a Pay-Per-Click (PPC) model, where you pay whenever a user engages with your ad. This can be in the form of a click from the search results, views of your display ad, or taking a certain action on your site, depending on your settings.
The cost for each click will depend on your keywords and your industry – some clicks may be less than $1 on average while in some industries such as law, the clicks can be upwards of $50 each. A Google Ads agency can help advise on the best keyword types for your business and your budget.
Once you have decided on your keywords, target demographics and budget, you can craft ad copy that engages with your audience.
Google Ads can be turned on or off at will, and can be scheduled based on your business hours, ensuring you get leads when you want them.
At Heart Digital, our Google Ads specialists live and breathe Google Ads, and have experience in managing campaigns for a range of clients and industries. This means that they know what works, what doesn’t, and how best to engage with your target audience.
When you choose us as your trusted Brisbane Google Ads agency, we handle the optimisation of your account so that you can focus on what you know best – your business.
Chat with us to find out how we can help your business grow and succeed online with Google Ads, SEO and website development.
Meet the Team
Heart Digital is an award-winning digital marketing agency. We are passionate about the
industry in which we work and improving the online presence of our clients.
Interested in finding out more about Heart Digital
and our services? Here are some of our most frequently
asked questions.
Got another question for us? Please contact us.
Google Ads is a hyper-targeted advertising tactic that can help you reach your ideal client or customer.
In summary Google Ads will:
Google Ads is a hyper-targeted advertising tactic that can help you reach your ideal client or customer.
In summary Google Ads will:
For most businesses it is $600+GST each month, but for some clients we will have more tailored solutions. This may relate to a bigger ad spend budget, specific campaign objectives or significant website changes as part of the campaign. Naturally in these circumstances the cost is increased.
It doesn’t matter. We can either start an account for you or access your existing account.
Google Ads will generally generate results much more quickly than SEO (organic search), however there are a lot of variables in play.
For most businesses and industries however, you will typically start seeing improvements within the first few weeks of your campaign.
We include a number of metrics in our monthly reporting, including:
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We’re passionate about our work and the industry in which we work. We therefore regularly public
digital marketing updates for the benefits of our clients and the broader public.
