Rachel Ford

Rachel has extensive experience in human resources, marketing, legal and IT. She has had a successful career in both Australia and overseas with roles at Xstrata, Wollongong Coal, Cline Mining Corporation, Bank of Queensland, London Stock Exchange and Tritium.

Rachel is passionate about improving company culture and ensuring team members grow in their roles.

Role: Director / Human Resources Manager

Fun Fact: Inspired by her travel agent mum, Rachel has travelled all over the world and lived and worked in the UK and USA.

Awards

Achievements

Award name

2003

Award name

2003

Award name

2003

Education

Current studies

Rachel is passionate about improving company culture and ensuring team members grow in their roles.

Fun fact

“Inspired by her travel agent mum, Rachel has travelled all over the world
and lived and worked in the UK and USA.”

– Rachel Ford

More details

Recent activities

Rachel is passionate about improving company culture and ensuring team members grow in their roles.

Articles

Articles by Rachel

We’re passionate about our work and the industry in which we work. We therefore regularly public
digital marketing updates for the benefits of our clients and the broader public.

Technical SEO serves as the backbone of your website's search engine performance. By optimising various technical aspects, you ensure that search engines can efficiently crawl, index, and understand the content on each page. It influences how search engines perceive and rank your website, making it an indispensable component of any
A well-placed, compelling website CTA tells users exactly what to do next, whether that's signing up for a newsletter, booking a consultation, or making a purchase. However, not all CTAs are created equal. To be effective, they need to be strategic, persuasive, and seamlessly incorporated into your site's design.
By mastering local search optimisation, you ensure your business appears right when and where people are looking for what you offer. In this guide, we'll dive into what local search is, why it matters, and the actionable strategies you can use to optimise your website for local search.

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