Does your business need marketing help, but is not ready for its first marketing hire?
Or do you have an existing marketing team already that needs leadership and strategy to go to the next level?
A fractional chief marketing officer (CMO) could be the answer.
A fractional CMO is just like a regular CMO or marketing executive, however he or she is contracted on a part time basis.
For most businesses, it is not feasible to hire a full time marketing person until you hit approximately $3 million plus in revenue. The cost of a $150,000+ salary and associated overheads are generally too expensive for small businesses. A fractional CMO however can solve this problem by giving you the marketing expertise required to scale, at literally a fraction of the cost.
As fractional CMOs are only part time, they focus on making strategic marketing decisions and ensuring marketing is in alignment with broader business and sales objectives.
They are generally not engaged to do tactical day-day-day tasks. However, with a long list of marketing contacts, they can help you engage with those who can or give you guidance on how you can complete the tasks yourself.
The key advantage of engaging with a fractional CMO is that you have an experienced person at the helm for all your important marketing decisions. He or she can ensure your marketing strategy is aligned with your business strategy.
Since we first opened our doors in 2013, Heart Digital has worked with literally hundreds of businesses across
Australia and overseas. Some of these clients we have teamed up with for as long as ten years.
The best marketing CMOs bring strong experience and leadership. But you won’t be paying 150k+ per year – just pay for what your business needs.
When you work with an experienced CMO with 10+ years experience, you are provided with access to their network. When a good CMO can’t complete a marketing task, they will generally know somebody who can.
A good CMO will help deliver the marketing strategy that your business is craving. This will align closely with your sales and business objectives, ensuring everyone is pulling in the same direction.
The nature of CMOs is that they are not immersed in your business. A good CMO will be a fresh set of eyes who can look at your business objectively, often leading to ideas and opportunities you hadn’t previously considered.
Whether you need a CMO for a day a week or a day a month, you can work with your CMO to scale up and down their involvement as your business requires.
Are you ensure what marketing tactics as working for your business currently? A good CMO will provide real data on the effectiveness of your campaigns, helping to guide you in your marketing strategy and budget.
Interested in finding out more about Heart Digital
and our services? Here are some of our most frequently
asked questions.
Got another question for us? Please contact us.
The price does vary according to the
Yes. Because of the limited time capacity, fractional CMO engagements work best when focusing on strategic decisions. It is recommended that you hire a fractional CMO for fulfilment tasks like SEO, social media posts or sales calls.
A fractional CMO is generally hired to map out a direction for your company. They can then either acquire the resources for fulfilment of this strategy or work with the existing team to equip them with everything they need.
Heart Digital is an award-winning digital marketing agency. We are passionate about the
industry in which we work and improving the online presence of our clients.
We’re passionate about our work and the industry in which we work. We therefore regularly public
digital marketing updates for the benefits of our clients and the broader public.
