SEO and digital marketing news

Your website is not just your online address. It’s often the first impression potential customers have of your business. Yet, many businesses unknowingly fall into common website mistakes that drive users away and impact their bottom line.

When it comes to SEO, understanding search intent makes all the difference. Not all high-volume keywords are worth the effort, and pursuing them without aligning with intent can lead to wasted resources.

With more competitors entering the digital marketing space every day, it can feel overwhelming for local businesses to keep up. Luckily, there are ways to ensure that your business stands out and captures the attention of your target customers. One of these is Google Ads for local businesses.

In today's fast-paced digital age, choosing a digital marketing agency can feel like a real challenge. Whether you're running a small business or overseeing a large company, this decision can make or break your online presence. Pick the wrong one, and you could be throwing money away. But with the...

In recent years we have seen drastic changes to search engine result pages, due to smartphones, and in particular, how we search on them. There has been a steadily increasing trend of users searching with local intent while moving from one place to another.

Having a Google My Business (now known as Google Business Profile) listing is an indispensable tool in every local business owner’s toolbox, and should be part of your digital marketing strategy.

You may remember a time when SEO consisted of using keywords on a webpage. You scattered a phrase here and there through content to get ranked in search engines. It was the easiest way to rank your page. The more you used a phrase, the higher it went in the...

To ensure that your business has a chance of ranking locally, you must first claim your business listing. In Google this is done using Google My Business, while in Bing this is achieved using Bing Places.

Digital marketing has become quite famous and is yielding fantastic results for the people who have adopted it, especially in the modern-day business world. This is thanks to internet development and the many opportunities it has brought along.