Strategy is at the heart of everything we do.
Regardless of the engagement, regardless of the campaign, all new clients commence with strategic thinking and a data dive on month one.
While this can hold back the campaign from starting for a few weeks, this approach is your best chance of getting results in the long term. It helps us to ensure we get our engagement off on the right note and we are all pulling in the same direction.
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Digital marketing is more important than ever. The days of throwing together an annual advertisement in the yellow pages and expecting the leads to flow in are long gone.
Digital marketing, and marketing and general, has become more complex and fragmented. Business owners can easily become lost in the sea of options available to them. And combine this with artificial intelligence (AI) and it can be downright overwhelming.
And this is why it is important to find out what works for your business. To give some thought to your ideal customer and determine how best to reach and engage with them.
Incredibly almost half of all businesses have no digital marketing strategy. Yet the overwhelming majority would be partaking in some sort of digital marketing activity, whether it be something as simple as having a website, the occasional social media post or more complex integrated campaigns.
Let’s be clear about it, taking a non-strategic approach brings a myriad of risks and missed opportunities.
Since we first opened our doors in 2013, Heart Digital has worked with literally hundreds of businesses across
Australia and overseas. Some of these clients we have teamed up with for as long as ten years.
Heart Digital is data driven in its approach. We don’t decide your campaign approach on ‘gut-feel’, we let delve into campaign data to seek out opportunities for your business to thrive online.
Based on the data, we develop strategies that are six months in advance. We feel this is the perfect length – long enough to get traction with your campaign, but it is also a logical timeframe to check in regularly with your business priorities and to see if there has been new data trends.
Importantly, we hold ourselves accountable to your campaign results. We do this by way of monthly reporting metrics and regular client catch ups. After an initial kick off meeting, we make ourselves available monthly to chat through your results and answer any campaign questions you may have.
All our campaigns include a deep dive into your business, industry and location with a view to identifying the opportunities that exist within SEO and/or Google Ads. No two campaigns are ever the same and for this reason it is important to provide tailored campaigns for each.
When clients engage us without clear marketing direction, we encourage them to complete a digital marketing workshop with us. This workshop delves deeply into their business and audits existing marketing activities, while identifying future opportunities for growth. This is a free service for clients who end up onboarding with us (conditions apply).
If your business is looking to grow but is not yet ready to hire a dedicated marketing person, a fractional CMO (Chief Marketing Officer) could be the answer. In this capacity, we work part time for your business on all strategic marketing tasks, for a fraction of the cost of hiring someone with similar experience.
Heart Digital is an award-winning digital marketing agency. We are passionate about the
industry in which we work and improving the online presence of our clients.
Interested in finding out more about Heart Digital
and our services? Here are some of our most frequently
asked questions.
Got another question for us? Please contact us.
Google Ads is a hyper-targeted advertising tactic that can help you reach your ideal client or customer.
In summary Google Ads will:
Google Ads is a hyper-targeted advertising tactic that can help you reach your ideal client or customer.
In summary Google Ads will:
For most businesses it is $600+GST each month, but for some clients we will have more tailored solutions. This may relate to a bigger ad spend budget, specific campaign objectives or significant website changes as part of the campaign. Naturally in these circumstances the cost is increased.
It doesn’t matter. We can either start an account for you or access your existing account.
Google Ads will generally generate results much more quickly than SEO (organic search), however there are a lot of variables in play.
For most businesses and industries however, you will typically start seeing improvements within the first few weeks of your campaign.
We include a number of metrics in our monthly reporting, including:
We’re passionate about our work and the industry in which we work. We therefore regularly public
digital marketing updates for the benefits of our clients and the broader public.
