Digital Strategy Workshop

Heart Digital has a new offer for businesses who aren’t quite sure what to do next when it comes to their digital marketing.

Before you race off and build a new website or launch an expensive digital marketing campaign, all businesses need a clear strategy to ensure you don’t waste your money and implement tactics that won’t get results.

The goal of our digital marketing workshop and subsequent marketing roadmap is to determine what your business actually needs and to come up with a gameplan to help get you there.

And the best news it is only $650+GST or FREE when applied as credit to any new campaign. It includes:

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It’s time to answer your big marketing questions

The goal of the Digital Strategy Workshop is to establish what your business needs for its marketing and create an actionable plan that will help you get there.

The Digital Strategy Roadmap will follow the scope outlined below

01

Strategy Workshop

We’ll host a workshop with you and any key decision-makers on your team to clarify your sales process and how you find your ideal customer. We’ll also seek to identify the success criteria for any future engagement. This will take 60-90 minutes of your time.

02

Website Traffic Analysis

We’ll review your existing website traffic and search engine (SEO) performance to identify trends and opportunities for growth.

03

Competitor Review

We’ll review your competitor’s websites and the keywords they rank for so we can identify the gap with what needs to be done to outperform them.

04

Content Recommendations

We’ll review your existing text content, photos and videos and recommend improvements so that they’re relevant to your target market.

05

Social media

We’ll review your socials and discuss potential opportunities for you to better engage with your followers, and attract others.

06

Public relations

If relevant, we will discuss the opportunities available for your brand in this space.

Clients we’ve worked with

Since we first opened our doors in 2013, Heart Digital has worked with literally hundreds of businesses across
Australia and overseas. Some of these clients we have teamed up with for as long as ten years.

Digital Strategy Roadmap Document

We’ll then take everything we’ve learned during this process and develop an implementation roadmap tailored to your business.

During the workshop, we’ll learn as much as possible about your business, your target market and get clear on the success criteria for this project before we go off and do our research and develop the roadmap for you.

If you decide to go ahead with us to implement the roadmap, we’ll credit the price of the roadmap against the price to implement it for you.

However, you can use the roadmap that we’ll develop as part of the process to get quotes from other agencies. Or you can also use it as a strategy to make informed changes to your digital strategy yourself.

Either way, you’ll have a clear plan about where to go from here to help your business grow through your digital marketing.

About Nicole Capanna

All Digital Roadmap Sessions are conducted by Heart Digital CEO, Nicole Capanna.

Nicole is a digital strategist and website specialist with over 15 years of experience helping businesses grow online. She has worked with companies across Australia, from small business owners to national brands, delivering practical digital strategies that actually make sense.

With a background spanning marketing, coding and customer experience, Nicole brings a rare mix of strategic thinking and hands-on technical expertise. She is known for her direct, honest approach and her ability to simplify complex digital challenges so business owners can make confident decisions.

Nicole founded Adworx Digital in 2013 with a focus on building clean, effective websites that drive real results. In 2025, Adworx Digital joined forces with Heart Digital, combining capabilities to deliver stronger SEO, smarter web development and clear digital strategy under one brand.

She leads a growing team committed to delivering websites and marketing strategies that are easy to manage, built for scalability and designed for long-term growth. Nicole believes in clarity over complexity and performance over buzzwords.

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Alderley Chiropractic
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Great architects of the website game and know how to drive traffic to it. Highly recommend
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Elise Wilson
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Thanks for all your help - totally recommend if you need someone reliable ☺️
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murray mcphillips (the pest project)
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Super helpful with regard to SEO ( search engine optimisation ) David was very knowledgeable and easy to deal with. I would recommend Dave and his team to any businesses looking for a reliable team to boost your online presence. Thanks again for your help and advice
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Belinda Claxton
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SEO Web Logistics exceeded all my expectations! David and his team were not only incredibly creative and professional, but also delivered the project right on time. Their advice on website layout was invaluable, resulting in a fantastic redesign. I highly recommend David and the team for their top-notch service and expertise. Thanks Belinda, The Corporate Clothing Co
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SS Scapes
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Rating: ⭐⭐⭐⭐⭐ I recently had the pleasure of working with David and the team at SEO Web Logistics. I must say, my experience exceeded all expectations. From start to finish, the team displayed professionalism and expertise. Right from the initial consultation, it was evident that David genuinely cared about understanding my vision and goals making me feel like a valued client throughout the entire process. The team displayed excellent project management skills, meeting and often surpassing the agreed-upon deadlines. Communication was efficient and transparent at every step, keeping me informed about the progress regularly. Their dedication to detail and accountability instilled a high level of confidence in their abilities. In conclusion, if you're looking for a website build service that excels in creativity, technical expertise and client satisfaction, I wholeheartedly recommend David and his team to bring your vision to life while exceeding your expectations.
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Dane Power
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Professional and Thorough service. Very happy with the process and the outcome.
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Dion Allum
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Highly recommend David and his team they worked with me step-by-step to build a website that I am thrilled with! Big from me. Thanks again guys
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Tony Meredith
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David and his team have managed my SEO for the last 12 months, and I am extremely happy with the results. They regularly communicate with me and constantly provide suggestions for improvements. They are a true partner to my Business Coaching business. 5 Stars.
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Michelle Biggins
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Thank you to Ian, Emma and Bobby for our new website design. They were incredibly easy to deal with, helpful and attentive to our requirements for our new look website. I can highly recommend their services, creativity and promptness if you are looking for a great company to create your website.

Meet the Team

Our experts

Heart Digital is an award-winning digital marketing agency. We are passionate about the
industry in which we work and improving the online presence of our clients.

Director & Digital Strategist

Office Manager

SEO Client Manager

Frequently asked questions

Interested in finding out more about our digital strategy workshop? Here are some of our most frequently asked questions. if you have a question that is still unanswered, please reach out to us via support@heartdigital.com.au or book a call with one of our team. 

Definitely. And it really is a case that the more informed insights we have about the challenges and opportunities of your business, the better the outcomes of this process will be.

The digital strategy workshop costs $650+GST. However, if we develop a long-term partnership with the business, by way of a new website build or a campaign of some kind, we are happy to apply the $650+GST as credit to this. This offer only applies to businesses that Heart Digital has no ongoing campaign arrangement with currently.

Typically our workshops are completed in about 90 minutes.

Generally we complete them online as we are able to easily transcribe the discussions (saving us taking 1000s of notes and slowing down the process in person).

We will brief you prior to the workshop on what to expect. However, prior to the workshop we may ask some questions about your business and immediate competitors. Other than this, we’ll make all the preparations as we will facilitate the discussions on the day.

Ready to book in your $650+GST digital strategy workshop?

Contact us today to book in and take a step closer to marketing tactics that are tailored to your business and budget.

Including in this new offering is:

1300 602 208

Interested in finding out how a $650+GST digital strategy workshop can transform your business? Reach out to Heart Digital today.

$650 + GST(10%)
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