Nicole is a digital strategist and website specialist with over 15 years of experience running her own agency and helping businesses grow online. With a background in marketing, coding, and customer experience, she brings a practical, down-to-earth approach to digital solutions.
She founded Adworx Digital in 2013, an Australia-based agency focused on sustainable web design and effective digital marketing. In 2025, Adworx Digital and Heart Digital came together under the Heart Digital name, continuing a shared mission to deliver practical, results-driven digital solutions for small to medium businesses across the country.
Nicole believes in clarity, honesty, and strategic thinking, not fluff. She’s passionate about helping clients understand what works (and why), and now leads a growing team dedicated to building clean, effective websites backed by strong SEO.
When she’s not in work mode, you’ll likely find her cooking, golfing, walking her dog Harley, or cheering for the good old black and white.
Experience: 15+ years (self-employed)
Role: Director & Digital Strategist
Background: Marketing, SEO, Web Development
Fun Fact: Her dad, a French born computer programmer, taught her to code as a kid. He also loved frogs, which pop up in her work from time to time.
David has completed a communications degree at Charles Sturt University and an MBA at Colorado State University.
Most recently, David led the media function at Queensland Health, helping drive positive outcomes during the challenges of COVID-19.
We’re passionate about our work and the industry in which we work. We therefore regularly public
digital marketing updates for the benefits of our clients and the broader public.
