Award-winning Brisbane SEO Agency

Search Engine Optimisation, or SEO for short, are the steps taken to appear highly on Google search results, or other search engines. For example, if you are based on the Gold Coast and have a power outage, you will need an electrician. In 2022, the first thing most people will do is an online search for “Gold Coast electrician” and then contact one of the highest-ranking businesses in the search results.

For the electricians that appear high in the search results, their ranking can be incredibly valuable and a steady source of new business. For those who do not rank highly, and appear beyond page one of the search results, they often rely solely on word of mouth and / or referrals to attract new business. For most businesses, limiting new business to a network of contacts can make growth almost impossible.

A good SEO agency can help get your business to the top of the Google rankings and turbocharge business growth.

Search Engine Optimisation, or SEO, refers to the steps taken to help your website appear highly in Google search results and other search engines. It is the difference between being found by potential customers and being invisible to them online.

To put it in context: if you are on the Gold Coast and your power goes out, the first thing you will do is search online for a local electrician. The businesses that appear at the top of those results are there because of SEO, and that visibility translates directly into new business.

For electricians that do not rank on page one, growth relies almost entirely on word of mouth. For most businesses, that ceiling is too low. A good SEO agency can help get your business to the top of the Google rankings and turbocharge business growth.

A well-designed website is only half the battle. Afterall, a stylish website is of no value if no-one ever visits it.  Most businesses need a steady flow of visitors to ensure their website is front and centre for customers when they search for a specific product or service…and on Google there is more than enough traffic to go round – every second (on average) there are 63,000 Google searches!

Beyond attracting traffic, there are many other SEO benefits:

• SEO offers much higher close rates (about 15 per cent) for new leads when compared with other forms of marketing (often less than two per cent).
• SEO brings quality traffic to your website. When you begin an SEO campaign, your website is updated to incorporate specific keywords relevant to the traffic you need to attract. This ensures that you zero in on your preferred audience that are most interested in your business’ product or service.
• SEO is very measurable, making it easy to understand results and return on investment.
• SEO, particularly for e-commerce businesses, ensures your business is open 24/7. This means that potential customers can engage with your business, leave enquiries and even make transactions when your business is not ‘open’.
• SEO can level the playing field among businesses sizes. We’ve helped small retailers outrank conglomerates like Myer and a family construction business dominate multi-nationals, among countless other examples. None have the budget of the bigger companies, but with a well-executed SEO campaign, they can thrive online.
• SEO is very sustainable. For a relatively small budget, SEO can be an ongoing strategy that can be more effective than traditional marketing and thereby reduce spend in these areas.
• SEO need not be tied to geographical boundaries. You can expand your SEO campaign as your business grows, with minimal additional expanse. For example, if you are a Gold Coast business looking for customers in Brisbane, or vice versa, increasing this reach is possible via an SEO campaign.
• Utilising SEO techniques ensures you have a better website. At the heart of effective SEO, is an ongoing obsession to improve the user (visitor) experience. When Google sees this, they improve rankings, but it also means that websites that do SEO properly are generally more functional and easier-to-use.

A do-it-yourself approach is always a possibility. However, it is worth considering that the learning curve is incredibly steep, and the goalposts move regularly. Those taking on an SEO campaign themselves will need to consider page optimisation, conversion rate optimisation, keyword research, Google My Business, link building, content creation, use of metrics—the list goes on. The reality is that there are many moving parts in any successful SEO campaign.

Given these challenges, working with a reputable SEO agency makes sense. Our experience over the years has shown that the agency approach consistently proves more successful, cheaper, and faster than keeping SEO in-house.

Working with a team that lives and breathes SEO each day gives your business the best chance of SEO having a material impact on your growth.

With more than a billion websites in 2022, SEO campaigns can take a few months to gain traction. This is most relevant in competitive industries and/or major metropolitan locations. For more niche businesses and / or smaller geographic locations, we’ve often seen a surge in rankings within weeks.

SEO is not a short-term fix though – it does require an ongoing commitment from clients. Along with hard work, patience and expertise from your chosen SEO agency.

SEO campaigns with Heart Digital start from $650 per month, although the total investment depends on a few variables that shift the number considerably.

Industry competitiveness is one factor. Some sectors have well-established players with years of SEO behind them, and closing that gap takes more time and resources. 

Geographic location matters, too. Ranking in Brisbane is a different challenge to ranking in a smaller market like Southport. 

The current state of your website is also a consideration. If it needs significant technical work before a campaign can gain traction, that may add to initial costs. The best way to get a clear picture is to have a conversation with our team.

If your drop in traffic is fairly sudden, we’d encourage you to have a read of our Google Penalty Recovery Services page.

If the drop in traffic has happened over a long period of time, the reasons are likely to be less sinister. One reason could be that your competitors are now focused on SEO and have got the jump on your business. Or it could be time for your business to revisit its SEO and find out why it has deteriorated.