Top 4 Business Website Blunders And How To Avoid Them
What’s in this article
The article highlights the top four blunders businesses make on their websites, such as unclear communication and weak calls-to-action, which can frustrate users and hinder conversions. It emphasises the importance of customer-centric design and clear messaging to ensure a positive user experience and improve website effectiveness.
It is virtually impossible to have a business in 2023 without having a fully functional website. The essence of digital marketing in today’s business world cannot be underestimated. This transition will continue to occur since the internet has become part of our lives. One of the key elements to having a successful business is building a quality website for your customers to engage with and utilise your products and services.
However, in a bid to execute those big aspirations of being one of the successful brands in your niche through digital marketing, some mistakes can be made. You may have a great product, but your website is not doing justice to your product’s quality.
Here are four reasons why your business website might not be giving your quality products enough exposure in 2023.
Low-Quality Images
Aesthetics is everything when it comes to digital marketing and website design. This is because you do not have the luxury of giving people your product to try or convincing them that your product is quality. The only thing that resonates well with them is your website, hence the need to use quality images for your products on the site.
Invest in a good camera and a photographer to take amazing shots of your team, products, and the company. You need to have likable concepts to photos that give the customers and prospective customers an idea of exactly what your company does. Pictures say a thousand words; let yours speak through their quality.
Poor Content
A lot of businesses focus on aesthetics and neglect the content that explains the websites. The thing about customers is they have a short attention span. As such, you have to capture their attention from the get-go with engaging content.
Here is one tip when writing content for your website – find out a particular need that your customers have and address it in your website. Let the majority of your content be geared towards solving an issue. This strategy endears the public to your brand.
Need help building quality backlinks to your site?
If you do wish to build links for your business site, get in touch with a trusted Gold Coast SEO company such as Heart Digital, who provide eCommerce SEO services, Google Ads services and much more.
Website Design
Imagine you sold baby clothes online, but people hardly ordered from your store. That could be frustrating, but you need to look at the design of your website. Ask yourself questions like,
- Is it easy to navigate?
- Can they locate the store?
These questions and more can help you adjust the website’s design to be more accommodating and comfortable for people to place orders on your website.
Regular Updates
When a small business gets the necessary engagements they require, they lose their initial intensity. You need to bear in mind that many other businesses offer the same service as you. Therefore, you have to continually stand out to keep your audience and attract more people. One way you can do this is by regularly updating your content and the website in general.
The public gets easily bored when they see the same monotonous image, designs, and content for a long time. This issue can drive customers away when there is no freshness to the website. Search for new things to talk about as well as provide some form of excitement on your website.
Conclusion
In retrospect, you have to realize that you are in business to serve the people. This situation means you need to make your website as appealing as possible to captivate your audience. You must conduct adequate research on your audience preferences; you cannot afford to write content that no one wants to read. Appeal to the people’s psyche by segmenting the audience and providing elements that will meet different people at the point of their needs.
Frequently asked questions
Interested in finding out more about Heart Digital
and our services? Here are some of our most frequently
asked questions.
Got another question for us? Please contact us.
Search Engine Optimisation, or SEO for short, are the steps taken to appear highly on Google search results, or other search engines. For example, if you are based on the Gold Coast and have a power outage, you will need an electrician. In 2022, the first thing most people will do is an online search for “Gold Coast electrician” and then contact one of the highest-ranking businesses in the search results.
For the electricians that appear high in the search results, their ranking can be incredibly valuable and a steady source of new business. For those who do not rank highly, and appear beyond page one of the search results, they often rely solely on word of mouth and / or referrals to attract new business. For most businesses, limiting new business to a network of contacts can make growth almost impossible.
A good SEO agency can help get your business to the top of the Google rankings and turbocharge business growth.
A well-designed website is only half the battle. Afterall, a stylish website is of no value if no-one ever visits it. Most businesses need a steady flow of visitors to ensure their website is front and centre for customers when they search for a specific product or service…and on Google there is more than enough traffic to go round – every second (on average) there are 63,000 Google searches!
Beyond attracting traffic, there are many other SEO benefits:
- SEO offers much higher close rates (about 15 per cent) for new leads when compared with other forms of marketing (often less than two per cent).
- SEO brings quality traffic to your website. When you begin an SEO campaign, your website is updated to incorporate specific keywords relevant to the traffic you need to attract. This ensures that you zero in on your preferred audience that are most interested in your business’ product or service.
- SEO is very measurable, making it easy to understand results and return on investment.
- SEO, particularly for e-commerce businesses, ensures your business is open 24/7. This means that potential customers can engage with your business, leave enquiries and even make transactions when your business is not ‘open’.
- SEO can level the playing field among businesses sizes. We’ve helped small retailers outrank conglomerates like Myer and a family construction business dominate multi-nationals, among countless other examples. None have the budget of the bigger companies, but with a well-executed SEO campaign, they can thrive online.
- SEO is very sustainable. For a relatively small budget, SEO can be an ongoing strategy that can be more effective than traditional marketing and thereby reduce spend in these areas.
- SEO need not be tied to geographical boundaries. You can expand your SEO campaign as your business grows, with minimal additional expanse. For example, if you are a Gold Coast business looking for customers in Brisbane, or vice versa, increasing this reach is possible via an SEO campaign.
- Utilising SEO techniques ensures you have a better website. At the heart of effective SEO, is an ongoing obsession to improve the user (visitor) experience. When Google sees this, they improve rankings, but it also means that websites that do SEO properly are generally more functional and easier-to-use.
A do-it-yourself approach is always a possibility. However, it is worth considering that the learning curve is incredibly steep (and the goal posts move regularly!). Those taking on an SEO campaign themselves will need to consider page optimisation, conversion rate optimisation, keyword research, Google My Business, link building, content creation, use of metrics ….the list goes on. The reality is that there are many moving parts in any successful SEO campaign.
Given these challenges, we think it makes sense to work with a reputable SEO agency. And our experience over the years has told us that the agency approach will always prove more successful, cheaper and faster than keeping SEO in-house.
Working with a team that lives and breathes SEO each day will represent your best chance of SEO having a material impact on your business’ growth.
With more than a billion websites in 2022, SEO campaigns can take a few months to gain traction. This is most relevant in competitive industries and/or major metropolitan locations. For more niche businesses and / or smaller geographic locations, we’ve often seen a surge in rankings within weeks.
SEO is not a short-term fix though – it does require an ongoing commitment from clients. Along with hard work, patience and expertise from your chosen SEO agency.
Brace yourself for a frustrating answer (sorry!) – it depends. The cost of SEO is determined by several factors including:
- Industry competitiveness – some industries are far more competitive than others. Playing SEO catch up against businesses with well-established online presences, takes time and costs money.
- Geographic locations – to state the obvious, Brisbane is going to be harder market to crack for SEO compared to Southport on the Gold Coast. That is definitely not to say it is impossible to see great results in Brisbane, it just can take more time and resources (which drives up the price).
- Your website – is it SEO ready, or are you going to need major changes before you can launch an effective SEO campaign? Potentially this can add some cost to the start of your SEO campaign.
We’ve have to have a look at your website, as there could be a number of reasons why you’ve seen a drop in traffic.
If your drop in traffic is fairly sudden, we’d encourage you to have a read of our Google Penalty Recovery Services page.
If the drop in traffic has happened over a long period of time, the reasons are likely to be less sinister. One reason could be that your competitors are now focused on SEO and have got the jump on your business. Or it could be time for your business to revisit its own SEO and find out the reason for the deterioration.
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