Synthetic Flooring Company
This client is a supplier of outdoor and in-home flooring solutions, with a presence on the Gold Coast and in Brisbane.
Synthetic Flooring Company
Synthetic Flooring Company's Digital Presence Skyrockets Thanks to Outstanding SEO Results
Our client’s competitors consisted of prominent nationwide brands that provided the same products as they did, so it was made clear to them at the beginning, that achieving the keyword goals would not happen within a short timeframe.
Challenge
This synthetic flooring solutions company came to Heart Digital with a bold request. They wanted us to get them ranking number 1 on the Gold Coast in organic search, for their 3 most lucrative service offerings:
- Composite Decking
- Hybrid Flooring
- Artificial Grass
Solution
Many of the client’s most valuable keywords were tied to their eCommerce category pages, so it was important to ensure that the on-page content was of a high quality and matched the search intent of their target audience. The client was asked to provide content for these pages, to satisfy Google’s E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness). Additionally, to help the client compete with their established nationwide competitors, it was crucial to create consistent backlinks from niche-relevant, reputable websites.
Outcome
Keywords
As of April 2nd, 2024, our client now ranks in 1st place for their ‘Holy Trinity’.
Composite Decking Gold Coast
#1
Hybrid Flooring Gold Coast
#1
Artificial Grass Gold Coast
#1
Web Traffic
The client’s website has seen strong performance over the past 12 months.
