SEO and digital marketing news

Running a successful Google Ads campaign starts with selecting the right keywords, but choosing keywords alone is not enough. You also need to understand Google Ads keyword types to control when and where your ads appear

Technical SEO serves as the backbone of your website's search engine performance. By optimising various technical aspects, you ensure that search engines can efficiently crawl, index, and understand the content on each page. It influences how search engines perceive and rank your website, making it an indispensable component of any...

A well-placed, compelling website CTA tells users exactly what to do next, whether that's signing up for a newsletter, booking a consultation, or making a purchase. However, not all CTAs are created equal. To be effective, they need to be strategic, persuasive, and seamlessly incorporated into your site's design.

By mastering local search optimisation, you ensure your business appears right when and where people are looking for what you offer. In this guide, we'll dive into what local search is, why it matters, and the actionable strategies you can use to optimise your website for local search.

Before we delve into how to accomplish Google’s advised page load times and another point of action to take so as to optimise the page experience for speed and user experience, let’s take a look at how the topic of speed has evolved over the years.

Before we delve into how to accomplish Google’s advised page load times and another point of action to take so as to optimise the page experience for speed and user experience, let’s take a look at how the topic of speed has evolved over the years.

Your website is not just your online address. It’s often the first impression potential customers have of your business. Yet, many businesses unknowingly fall into common website mistakes that drive users away and impact their bottom line.

When it comes to SEO, understanding search intent makes all the difference. Not all high-volume keywords are worth the effort, and pursuing them without aligning with intent can lead to wasted resources.

With more competitors entering the digital marketing space every day, it can feel overwhelming for local businesses to keep up. Luckily, there are ways to ensure that your business stands out and captures the attention of your target customers. One of these is Google Ads for local businesses.