We’re passionate about our work and the industry in which we work. We therefore regularly public digital marketing updates for the benefits of our clients and the broader public.
An Australian Artificial Intelligence Study has found that 12% of Australians now name AI tools as their main way of finding information online, up from 5% in 2025, and 81% were aware of AI summaries in search results. Half of that group would often rely on the summary without clicking
Your business already ranks well on Google, but in 2026, customers are increasingly discovering brands through AI-powered search tools. Without a GEO strategy, your content may be overlooked in AI-generated answers—causing you to miss valuable traffic, leads, and sales.
You’ve spent years publishing content under anonymous “Staff Writer” bylines, and your rankings were stable. Now, in 2026, Google is rewarding content with clear expertise, experience, and author credibility—leaving generic, uncredited articles struggling to compete.
