SEO and digital marketing news

When done well, marketing helps skin clinics attract more qualified leads, build patient trust, and most importantly, increase bookings without compromising compliance.

Website redesign or rebuild? The right choice depends on what works, what does not, and where your site needs to go without wasting time or money.

With more patients turning to Google when seeking medical services, your visibility online directly influences how many new patients walk through your doors.

The question of whether content length for SEO still matters continues to spark discussion. Some argue that longer articles naturally rank higher, while others maintain that high-quality writing matters more than word count.

How do you ensure your website stands out, builds trust, and captures organic search traffic? The answer lies in a concept that is increasingly vital to successful SEO: topical authority.

Running a successful Google Ads campaign starts with selecting the right keywords, but choosing keywords alone is not enough. You also need to understand Google Ads keyword types to control when and where your ads appear

Technical SEO serves as the backbone of your website's search engine performance. By optimising various technical aspects, you ensure that search engines can efficiently crawl, index, and understand the content on each page. It influences how search engines perceive and rank your website, making it an indispensable component of any...

A well-placed, compelling website CTA tells users exactly what to do next, whether that's signing up for a newsletter, booking a consultation, or making a purchase. However, not all CTAs are created equal. To be effective, they need to be strategic, persuasive, and seamlessly incorporated into your site's design.

By mastering local search optimisation, you ensure your business appears right when and where people are looking for what you offer. In this guide, we'll dive into what local search is, why it matters, and the actionable strategies you can use to optimise your website for local search.