Digital Marketing for Dentists
Are you interested in getting the phone to ring for your dental practice? And would you like more website visitors so you can increase the number of new patient bookings?
Stronger online presence, more bookings
If you are struggling to attract new patients and are still relying on referrals to grow your business, digital marketing could be the answer.
By improving your online presence, Heart Digital can help your dental practice become the standout choice when it comes to dental services in your area.
How does Heart Digital attract dental patients to your practice?
It is pretty simple really, we improve your visibility on Google and other similar search engines. And we also ensure your website is actually helpful and provides prospective patients with what they want to see.
For the last few decades, Google has been the go-to website when we need to find out about services in our local area. Dentists are no different, if people need to find one, they Google “dentist” and their local suburb. Each day, in Australia, searches like this are happening 1000s of times bringing in new business for the practices that are investing in their online presence.
For dentists that are at the top of the search results, it can be incredibly lucrative for the practice.
To reach the Google summit, dentists need to do two things – invest in Search Engine Optimisation (SEO) and/or Google Ads. Heart Digital can help with both options, ensuring that your business is front and centre for all patients who may be interested in your dental services.
Search Engine Optimisation (SEO) for Dentists
SEO is the art of appearing organically in search results. This means you earn the right to appear prominently in the search results.
There are a number of techniques that we employ to help you improve your SEO performance. This includes:
Keyword research
We identify traffic that is most relevant and attractive to your business, based on the services you offer (eg teeth whitening and dental veneers)
Content
We create content, including new website pages, that helps to improve the rankings for the above keywords we are trying to target.
Optimisation
We optimise your website pages so that each page serves a purpose and Google knows very clearly what each page is about.
Engaging
We ensure your website is fast, mobile friendly and engaging for website visitors. This is to ensure that once your website visitors arrive, they actually follow through and make a booking with your practice.
Google Ads for Dentists
Google Ads is a little different to SEO in that you pay for the right to appear at the top of the search results.
You do this by setting up a Google Ads account and strategically purchasing Google search traffic that is relevant to your business.
When you purchase the right type of traffic, people come to your website and make the bookings you need to grow your dental practice. And when you purchase the right type of traffic at a reasonable price, Google Ads can deliver an incredible return on your investment (ROI).
The main advantage of Google Ads is that you can start an account relatively quickly and acquire website traffic within days. When executed correctly, the traffic will be relevant to your practice resulting in both phone enquiries and bookings.
Frequently asked questions
Interested in finding out more about Heart Digital and our services? Here are some of our most frequently asked questions.
Got another question for us? Please contact us.
If you are looking to grow your dental practice, digital marketing is a great way to achieve this.
In their early stages, many businesses tend to rely on referrals and word-of-mouth to grow. While this can be helpful, it’s a slow process. Digital marketing can take your dental practice to a whole new audience beyond your network.
There is no easy way to answer this – it really depends on your location, expectations and competition. Please reach out and we will be able to give you a price for your practice fairly quickly.
SEO can take as long as 3-6 months to see results. However, a Google Ads campaign can be set up in a matter of days and be attracting relevant traffic shortly after.
This can be a tricky area and it is one that continues to evolve.
Given we are currently working with a number of dental practices and other health businesses, we have a sound knowledge of the latest AHPRA regulations. We play by the rules and we therefore do our best to keep our clients compliant.
This is like asking a parent which child is their favourite.
Both SEO and Google Ads can be incredibly effective, however there are pros and cons for both strategies.
SEO is generally a more sustainable approach to digital marketing, however it does take time to see a return on investment (ROI).
Google Ads can generate practice results very quickly, however it does tend to be more expensive in the long run.
Heart Digital is an established leader in health digital marketing, including currently working with multiple dental practices. We work with the following businesses (and many more):
What our clients say
Ready to Get More Bookings?
Whether you want to improve your rankings on Google, launch a high-converting ad campaign, or optimise your website for better bookings, we’re here to help.