Truck Rental Agency

While the idea of outranking the industry heavyweights seemed a daunting task at first, we knew it wasn’t impossible. For starters, large companies often don’t cover every facet of their services with meticulous detail, because they don’t have to. They know that their brand is strong enough to attract and entice customers. This creates opportunities for those such as our client.

Content was to be the weapon that would be deployed to help us take advantage of the openings that the competitors had given us. The problem was, the client’s website had very little in the way of content to begin with. There was a home page, about page, service page and a contact page, but that was pretty much it.

A content strategy was put in place, requiring the creation of content for all areas in and around the client’s locations. Cities were focused on first, followed by surrounding suburbs that still had monthly search volumes. All city pages were linked to their respective suburb pages and vice versa, ensuring that each page had a sufficient number of internal links. Blog posts were then created, with further links pointing to the suburb and city pages.

For Local SEO, Google Business Profile listings were created for all of the client’s locations. Each listing included an optimised business description along with a set of custom service headings and descriptions, providing potential customers with further information about the client’s offerings. Additionally, citations were created for each GMB listing on a monthly basis, helping to strengthen the client’s visibility in Google’s Local Pack.