Perth Skin Clinic

Leading Perth cosmetic treatments clinic.

Perth Skin Clinic

Prominent Perth cosmetic clinic sees substantial growth through SEO Success

The cosmetic treatments industry is highly competitive throughout Australia, and Perth is no different. While there are numerous distinguished cosmetic clinics located in Perth, our client is most certainly one of them.

Challenge

While the client enjoyed an excellent reputation, as evidenced by their almost 400 Google customer reviews, of which an overwhelming number were full of praise, their SERPs presence wasn’t quite as remarkable. They wished to have greater search engine visibility for the keywords that were most valuable to their business.

Solution

In the case of our client’s website, the foundations for good rankings were already in place. The only reason they weren’t doing so well in SERPs, is because their SEO fundamentals hadn’t been implemented correctly. For starters, the page titles and descriptions hadn’t been targeting the right keywords, mainly because keyword research didn’t appear to have been done properly, if at all.

Further on-page optimisation involved the adding of internal links, keyword optimisation, and the optimisation of image file sizes throughout the site using compressed image formats such as WebP. This helped to dramatically reduce page file sizes and improve loading times. Finally, schema markup was added for the business and for the doctors.

Outcome

Keywords

As of May 5th, 2024, our client’s website enjoys the following results in Google’s SERPs (Search Engine Results Pages):

8 Keywords
Ranked

1st

16 Keywords
Ranked in the

Top 3

38 Keywords
Ranked in the

Top 10

Note – these are just the keywords that the client wishes for us to track. The client’s website ranks for many more keywords beyond those listed above.

Contact Us

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anything that we can do to help.

admin@heartdigital.com.au

1300 602 208