7 Reasons to have a business website in 2023

What’s in this article

This article outlines seven compelling reasons why having a business website in 2023 is crucial, highlighting its role in enhancing credibility, accessibility, and customer engagement. It emphasizes the importance of online presence for business growth, citing benefits like increased visibility, lead generation, and market expansion opportunities.

7 Reasons to have a business website in 2023

The internet was a brilliant invention that opened doors never before seen for businesses. The possibility of getting your business seen by thousands of eyes in very little time spells profit. There are various tools and mechanisms that people have made to help you get the word out.

Some business owners (including PSA Group) rely solely on social media and other digital marketing avenues – especially when starting. While creating a social media page for your business is excellent. It is more useful to have a website alongside your other efforts. A business website brings your business an outlook of professionalism that a social media page cannot. Anybody can create and manage a social media page for their business. Owning a website usually requires a little more effort; that effort is why customers will take your business much more seriously.

Listed below are reasons why you need a business in 2023:

1.Brand Credibility

As mentioned earlier, a website makes people take your business seriously. It proves that your brand is credible and can be trusted. The internet might make it easy to trade, but it also makes it easy to get scammed. How do people know you are not a scammer? A business website is more the answer today.

People often assume that their brand being relatively new with low-profit margins means they should not be bothering about a website. But the truth is, a brand is a brand, and if Apple and other big brands can own multiple websites, it would be helpful if you owned one.

2.Accessibility

A website makes your business easy to access by customers. You could liken owning a social media business page to going to a physical market before getting to your business and a website to coming directly to your business.

A properly built website will get indexed by search engines meaning anyone could search for the product or service they need, which you happen to provide, they may visit your website.
People do not instinctively go to social media websites to search for products or services.

3.Customization

With a website, you have total control over how your goods and services display to potential customers. You can build genuinely unique experiences that can endear your business to your customers in a way that third-party solutions cannot.

4.Improves marketing efforts

Yes, people spend a lot of time on the internet, but most of it is spent skimming through posts. Humans use the internet in a very superficial way. The point is that people most often do not spend time reading through lengthy posts and captions. They are most likely to ignore a post even more and faster if it is advertising a business. A website helps you get creative with the way you market your business on social media platforms. Instead of long threads that no one will read, you can make a short post with your website’s address where they can learn more about it.

5.With a website comes a relationship

Your website can help you establish a relationship between your business and customers. If people find your website easy to use and navigate through, they will come back to it. If you would like customers trusting your business, your website has to be great. 38% of people will stop engaging with a website if the content or layout is unattractive. An enormous 88% of online consumers are less likely to return to a site after a bad experience.

Need help building quality backlinks to your site?

If you do wish to build links for your business site, get in touch with a trusted Gold Coast SEO company such as Heart Digital, who provide eCommerce SEO servicesGoogle Ads services and much more.

6.Brand Visibility

A website makes your website more visible. You could offer the best service and still have a small customer base being on the internet helps your business grow even quicker.

7.Your Competitors will leave you behind

Once a business practice becomes the norm, you either hop on or get left behind. Many people have realized how important it is to have websites, and they are taking the step to provide one for their business. People will only take your brand seriously if you look serious. No one wants to spend money on a brand that isn’t even doing the bare minimum because business websites are becoming the bare minimum.

2023 should be the year your business grows and expands. There is no better way to ensure many people know about your company than a business website.

Frequently asked questions

Interested in finding out more about Heart Digital and our services? Here are some of our most frequently asked questions.

Got another question for us? Please contact us.

Search Engine Optimisation, or SEO for short, are the steps taken to appear highly on Google search results, or other search engines. For example, if you are based on the Gold Coast and have a power outage, you will need an electrician. In 2022, the first thing most people will do is an online search for “Gold Coast electrician” and then contact one of the highest-ranking businesses in the search results.

For the electricians that appear high in the search results, their ranking can be incredibly valuable and a steady source of new business. For those who do not rank highly, and appear beyond page one of the search results, they often rely solely on word of mouth and / or referrals to attract new business. For most businesses, limiting new business to a network of contacts can make growth almost impossible.

A good SEO agency can help get your business to the top of the Google rankings and turbocharge business growth.

A well-designed website is only half the battle. Afterall, a stylish website is of no value if no-one ever visits it.  Most businesses need a steady flow of visitors to ensure their website is front and centre for customers when they search for a specific product or service…and on Google there is more than enough traffic to go round – every second (on average) there are 63,000 Google searches!

Beyond attracting traffic, there are many other SEO benefits:

  • SEO offers much higher close rates (about 15 per cent) for new leads when compared with other forms of marketing (often less than two per cent).
  • SEO brings quality traffic to your website. When you begin an SEO campaign, your website is updated to incorporate specific keywords relevant to the traffic you need to attract. This ensures that you zero in on your preferred audience that are most interested in your business’ product or service.
  • SEO is very measurable, making it easy to understand results and return on investment.
  • SEO, particularly for e-commerce businesses, ensures your business is open 24/7. This means that potential customers can engage with your business, leave enquiries and even make transactions when your business is not ‘open’.
  • SEO can level the playing field among businesses sizes. We’ve helped small retailers outrank conglomerates like Myer and a family construction business dominate multi-nationals, among countless other examples. None have the budget of the bigger companies, but with a well-executed SEO campaign, they can thrive online.
  • SEO is very sustainable. For a relatively small budget, SEO can be an ongoing strategy that can be more effective than traditional marketing and thereby reduce spend in these areas.
  • SEO need not be tied to geographical boundaries. You can expand your SEO campaign as your business grows, with minimal additional expanse. For example, if you are a Gold Coast business looking for customers in Brisbane, or vice versa, increasing this reach is possible via an SEO campaign.
  • Utilising SEO techniques ensures you have a better website. At the heart of effective SEO, is an ongoing obsession to improve the user (visitor) experience. When Google sees this, they improve rankings, but it also means that websites that do SEO properly are generally more functional and easier-to-use.

A do-it-yourself approach is always a possibility. However, it is worth considering that the learning curve is incredibly steep (and the goal posts move regularly!). Those taking on an SEO campaign themselves will need to consider page optimisation, conversion rate optimisation, keyword research, Google My Business, link building, content creation, use of metrics ….the list goes on. The reality is that there are many moving parts in any successful SEO campaign.

Given these challenges, we think it makes sense to work with a reputable SEO agency. And our experience over the years has told us that the agency approach will always prove more successful, cheaper and faster than keeping SEO in-house.

Working with a team that lives and breathes SEO each day will represent your best chance of SEO having a material impact on your business’ growth.

With more than a billion websites in 2022, SEO campaigns can take a few months to gain traction. This is most relevant in competitive industries and/or major metropolitan locations. For more niche businesses and / or smaller geographic locations, we’ve often seen a surge in rankings within weeks.

SEO is not a short-term fix though – it does require an ongoing commitment from clients. Along with hard work, patience and expertise from your chosen SEO agency.

Brace yourself for a frustrating answer (sorry!) – it depends. The cost of SEO is determined by several factors including:

  • Industry competitiveness – some industries are far more competitive than others. Playing SEO catch up against businesses with well-established online presences, takes time and costs money.
  • Geographic locations – to state the obvious, Brisbane is going to be harder market to crack for SEO compared to Southport on the Gold Coast. That is definitely not to say it is impossible to see great results in Brisbane, it just can take more time and resources (which drives up the price).
  • Your website – is it SEO ready, or are you going to need major changes before you can launch an effective SEO campaign? Potentially this can add some cost to the start of your SEO campaign.

We’ve have to have a look at your website, as there could be a number of reasons why you’ve seen a drop in traffic.

If your drop in traffic is fairly sudden, we’d encourage you to have a read of our Google Penalty Recovery Services page.

If the drop in traffic has happened over a long period of time, the reasons are likely to be less sinister. One reason could be that your competitors are now focused on SEO and have got the jump on your business. Or it could be time for your business to revisit its own SEO and find out the reason for the deterioration.

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